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Integrated Campaigns with Purpose and Clarity

From insight to execution, these campaigns were built through close collaboration — aligning message, media, and creative to drive awareness, engagement, and results that mattered.

ABC Smooth IMC Campaign

ABC Smooth Launch in Myanmar

The project I have worked on as the IMC lead involved collaborating with various stakeholders, including the brand team, PR agencies, digital agencies, and activation & sampling agencies. This project is particularly close to my heart, and I take immense pride in the collaborative efforts and innovative strategies that contributed to its success.

Gland Master Double Smooth IMC Campaign

Premium, refreshed, and twice as smooth

Glan Master Double Smooth was a brand ready for rejuvenation — and I was excited to help lead that transformation. I worked closely across teams to bring this to life through a full IMC campaign: from crafting the brand story and messaging to producing the TVC, key visuals, social content, and in-store materials. We also developed a photobank to support future launches and tactical rollouts.

Grab Food Launch

Grab Food Launch in Myanmar

GrabFood was my first major project as an account manager — and an unforgettable one. We kicked off with a bold “drone delivery” stunt to grab attention, followed by the biker challenge campaign that brought the audience into the heart of the launch experience.

I had the opportunity to work closely on campaign planning, KOL coordination, and rollout across social media and OOH — including a memorable collaboration with Sai Sai and a Valentine’s Day campaign that turned GrabFood into a modern-day cupid.

From LED billboards and taxi wraps to escalator banners, this project pushed my creative and strategic limits. It taught me how to balance big ideas with on-ground execution, all while staying true to the brand’s fun and inclusive voice.
Sponsor Product Launch

Sponsor PET Bottle launch

My first project abroad - and one I’ll always remember. Leading the Sponsor PET Bottle launch for the Myanmar market, I had the chance to work hands-on in Thailand on both the TVC production and campaign rollout.

The brief was clear: drive brand awareness, build affinity, and introduce the new PET packaging while encouraging trial. To bring this to life, we partnered with Project K — a dynamic K-pop dance group that perfectly matched the brand’s active, energetic image.

From watching them freerun through the streets on set to helping shape the visual rollout across OOH, billboards, and POSM, this project taught me how to manage cross-border production while staying rooted in local insights. A major milestone, both creatively and personally.

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Every brand is at a different stage, and sometimes the first step is just having a conversation.

I offer a free one-on-one session to help you get clarity on where your brand stands and what kind of support will move you forward — whether that’s strategy, messaging, or something in between.

Let’s figure it out together.

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