SME Marketing

Jeju Skin

Leading the Jeju Skin Pouch Series launch has been one of my most hands-on and fulfilling projects to date. From concept creation to go-to-market strategy, I worked closely on shaping the brand’s key visuals, overseeing content direction, and managing KOLs — all to position Korean-quality skincare tailored for Myanmar’s skin. It was a rewarding challenge that combined strategic thinking with creative execution, and a proud moment in bringing a thoughtful product to market.

Eat In Myanmar

Where it all began — my first agency project.
In 2019, I stepped into the agency world with Eat in Myanmar — a restaurant booking platform that was still a new idea for the local market. As a fresh grad, I worked on food reviews and restaurant recommendations to help drive bookings and awareness.

But it became more than just content. The project marked a shift in how people discovered places to eat, and I got to be part of that change. It was where I first understood the power of content — how the right message, at the right time, could shape habits and kickstart something new.